At last, he's got an 'ology!

"Who are the brains behind Wordology?", we hear you ask. Well, there's only one. The brain of Russell Hood.

Having studied for many years at the University of Life, Russell, to his mother's clear delight, recently gained a First in Wordology, the art of writing copy for advertising agencies, PR agencies and design studios, as well as for clients direct.

Russell says of the course, "It's been a long slog, but well worth it. Having a blue-chip grounding in design and all aspects of agency life gives me a lot of credibility as a copywriter. I always tend to think in pictures while writing the words, which means
I can perform as art director, concept person and writer all in one.
I think that's the essence of being a successful wordologist."

Having recently commenced a major thesis on 'The Lack of Punctuation in the 21st Century' (see previous page), Russell admits that it's unlikely ever to be finished because describing punctuation, rather than actually using it, rendered the whole thing impossible to write, let alone read. Instead, he concludes, "I shall divert my efforts and enthusiasm into working for clients, who I hope will be inspired by the examples of my work on this site."