What is wordology?
Here are some definitions.*

wordology n, pl wordologies 1 the science of developing and organising words relating to a specific subject matter in an informative, easy-to-read and intelligent way. 2 the art of assimilating and disseminating any information in the written form, in an original and logical manner.

wordologist n 1 a person who writes text mainly for advertisements, brochures and sales literature of various descriptions etc., esp. as an occupation. 2 a talented individual with the ability to react in a positive, speedy and proactive way to any client brief. 3 one who has the necessary expertise and experience to compile a combination of appropriate words in order to convey a selling message succinctly and accurately. 4 a writer who prepares concepts, headlines, straps and text in the form of a memorable promotional message in any medium.

russ the wordologist n 1 a unique person who is more commonly known as Russell Hood and who considers himself to be a bit of a wordologist, not least by inventing a couple of words that do not appear in any of today’s recognised dictionaries. 2 an easy-going self-assured chap who performs his tasks on time and at reasonable cost.
3 by definition, the first person you should contact next time you need a good freelance copywriter.

*Reproduced from the Concise Chambers Shorter Oxford Dictionary of Collins 21st Century English, without anybody’s kind permission.