The challenge of the quarter page trade ad.

Stemming, no doubt, from my design roots, I've always been of the opinion that a humble quarter page ad in an obscure trade title should be given the same sort of copy and layout consideration that a full page in a national colour supplement is usually afforded.

With that in mind, a Bolton-based solids handling equipment manufacturer came to us, wanting a series of little ads, crammed full with very tiny photographs of their beautifully engineered but decidedly low-visual-impact products. Having established that their usp was the ability to mix awkward, sticky or expensive ingredients in food manufacturing and pharmaceutical processes, I talked them into a different approach:

Ad1
We're never stuck for ideas
Visual: Extreme close up shot of raisin.

When it comes to damp and sticky food products (like the ubiquitous raisin, that everybody seems to want as an ingredient these days) your best handling solution is probably a bespoke design. At xxxx we relish the challenge of storing, feeding and mixing all sorts of ingredients. First we examine your materials, then our in-house design and technical teams create a tailored solution to ensure a solid performance. In situations where you can't afford to get stuck, talk to xxxx.

Ad 2
Not such a bitter pill to swallow
Visual: Gold plated aspirin tablet

When you consider the high cost of fine chemical ingredients used by the pharmaceutical industry, its reassuring to know that a bespoke handling solution can be the sweet answer for manufacturers as well as a safer procedure for machine operatives. First we examine your materials, then our in-house design and technical teams create a tailored system to ensure optimum performance. Talk to xxxx now, and avoid a few headaches tomorrow.